Establishing a clear emotional connection with the audience in writing serves to enhance the effectiveness of the argument presented. This connection fosters empathy and understanding, allowing readers to relate to the message on a personal level. When readers feel an emotional tie to the content, they are more likely to be engaged, invested, and receptive to the ideas being conveyed. This engagement can lead to greater persuasion and impact, as the audience may be more inclined to agree with or support the argument when they feel an emotional resonance.
Emotional connections can help to illustrate points more vividly, making abstract concepts more relatable and compelling. By appealing to the audience's feelings, the writer can make arguments not only logical but also meaningful, ultimately reinforcing the overall message and purpose of the writing.